Leo Burnett Toronto launched a campaign for Reel Canada’s National Canadian Film Day 150 (NCFD 150), which takes place on April 19, promoting the festival as “The world’s largest film festival. Ever.”
The campaign launches today [March 23] with the debut of the two cinema spots and will run through April 19, the day of the festival. OOH executions proudly declaring “Our films come from here” will also support the effort.
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